Promotional Products Expo 2017
January saw another successful Promotional Product Expo (PPE) at the Ricoh Arena, Coventry, attended by hundreds of key suppliers and customers from the industry. It was a fantastic opportunity for everyone to come together under one roof. All 4 promotion divisions attended the show where they launched their new catalogues, showcased their new 2017 range and revealed the new and improved Priority Service with Next Day and Same Day despatch.
Laltex Promo showcased the fantastic new collection of promotional sweets and mints, all were displayed on a charming sweet cart which drew lots of customers on to the stand for a taste!
For Bags HQ it was all about new products, the great range of new colours and custom-made bags.
For Pencom the focus was on the new range of metal pens, available in a great selection of colours, metallics and finishes. Emphasis was given to the many metal pens which engrave to an attractive mirror chrome finish.
Source It reinforced their 3 elements of the business; UK stock, Far East core range and the bespoke sourcing service, showcasing everything from the ordinary to the weird and wonderful.
Visitors to all 4 stands were given the opportunity to enter into a prize draw to win an Amazon Echo, the lucky winner was Sarah Harris from Merchandise – we’re all very jealous, it’s a fab piece of kit!
A very successful and busy show was had by all, we received lots of new customer enquiries and it’s always great to catch up with customers and competitors alike. The PPE show is a great way for us to collect customer feedback, a first gauge of how new products are perceived and helps us predict industry trends ready for our next buying trips.