NEC Spring Fair 2016
The NEC Spring Fair is the UK’s leading gift and home exhibition with over 3000 international suppliers presenting up to 300,000 new products across 14 categories. The Laltex Group’s retail divisions, Lloytron, KS Brands and RJM, attend the show each year and once again the Spring Fair opened its doors on the 6th-11th February at The NEC Birmingham.
RJM launched their first transactional trade website at this years Spring Fair – www.rjm-int.com. The brand new website offers fantastic features to make ordering faster and easier for the customer combined with the highest level of security. The trade website has been an exciting project for RJM, and they couldn’t wait to show it off! With an interactive TV to log directly into the website, customers could demo the site at the stand.
RJM also launched their impressive new Summer Collection, bursting with exclusive on-trend garments across sleepwear, swimwear and beachwear. The sleepwear collection houses an exciting range of ladies and men’s nightwear across the Tom Franks, Wolf and Harte, Walter Grange and Foxbury brands. The swimwear range was first shown at the 2015 Spring Fair and after a successful year it has returned bigger and better with heaps of matching items, on trend prints and flattering silhouettes to help you get beach ready.
KS Brands were on hand with their new Summer Bags and Footwear to get you dreaming about summer holidays and days on the beach. Showcasing the latest range of summer beach bags, cooler bags, travel bags, shoppers, trolleys, flip flops, sandals, jellies, festival wellingtons and ponchos. Designed in-house in the UK, many products and prints are unique to KS Brands – you won’t find them anywhere else! The extended Disney™ Collection was a hit at the show, with customer’s loving the striking designs and eye-catching colours.
The Spring Fair brought Lloytron an opportunity to show their new and innovative products across the KitchenPerfected™ Ivory White Collection, MIP™ linkable Cordless Door Chimes and Accessories and Paul Anthony™ Hair Care Collection, just to name a few. Alongside the existing range, these combine to offer an increasingly comprehensive collection in the new 2016 catalogue.
The MIP™ linkable Door Chimes were demonstrated on a display board, allowing customers to test the product and learn about the concept of linking multiple receivers and transmitters. There was also an interactive TV screen to demonstrate Lloytron’s new trade website, which was launched just 6 months previous at the Autumn Fair 2015 to a great reception. Visit www.lloytron.com to take a look.
With 3 new catalogues, heaps of new products and a new trade website to launch a very busy show was had by all. Thoughts already start turning to the NEC Autumn Fair in September 2016!
